Brand Storyboard
Brand Video #1 分镜
面向品牌团队的完整执行分镜。当前页保留 11 镜矩阵，用于后续设计帧、动效和剪辑协作。
| 镜头 | 16:9 画面 | 时间 | 旁白 / 屏幕文案 | 画面内容 | Christina Mbuyi 反馈 | 黄炎奇添 反馈 |
|---|---|---|---|---|---|---|
| 01 |
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0-5s | Too many tools? VO: If you're spending more time managing all of your creator marketing tools, instead of managing your campaign... | 简洁背景上，tabs、spreadsheets、DMs、emails、calendars、invoices 不断堆叠，形成信息过载。 | I think we could labeled the icons in this image for example “Email,” “Calendar,” Just like how the icon for “Invoice” has it written out. So the connection is immediately clear. 我觉得我们可以给这张图里的图标加上文字标签，比如 “Email”“Calendar”，就像 “Invoice” 图标现在已经写出来了一样。这样用户就能立刻理解这些元素分别代表什么。 | If you’re spending more time juggling creator marketing tools than actually running your campaigns… 如果你花在周旋、切换各种创作者营销工具上的时间，比真正推进营销活动本身还多…… |
| 02 |
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5-9s | Meet TikTok One VO: ...then meet TikTok One: your all-in-one creative platform for creator marketing. | 这些元素如同被磁力吸引般汇聚到屏幕中央，最终收拢并转化为一个发光的 TikTok One 界面。 | - | This logo isn't correct. Please make sure to use the new ones. Will zip and share in the group. 这个 logo 不对。请务必使用新的版本。我会打包后发到群里。 for winning creator marketing 改成：for winning creator marketing |
| 03 |
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9-14s | A brand's creator marketing workflow, simplified. VO: Every beat of your campaign lives inside a single hub... | 简洁流畅的产品模块以卡片形式滑入画面，层叠展开，并吸附拼接成一条横贯屏幕的「品牌路径」带，依次呈现：Brief → Discover → Collaborate → Activate → Measure → Scale | - | - |
| 04 |
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14-18s | Start with the brief VO: ...from your initial kickoff docs... | 在简洁的背景上，一个标有「Campaign Brief（活动简报）」的卡片模块缓缓漂浮至画面中央。随后，四个字段以胶囊标签（pill-style）的形式依次出现并逐一高亮发光：Objectives（目标） · Deliverables（交付内容） · Budget（预算） · Timeline（时间周期）。 | The text boxes here feel a bit flat and small. Since there are only four text boxes, could we make them slightly bigger and give them a bit more depth or volume? I think that would make them feel more prominent and visually engaging. 这里的文字框看起来有点扁平，而且偏小。既然这里只有四个文字框，是否可以把它们稍微放大一点，并增加一些层次感或体积感？这样它们会更突出，视觉上也会更有吸引力。 | - |
| 05 |
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18-23s | Find creators who fit VO: ...to discovering your campaign's perfect partner. | 创作者资料卡以轮播形式漂浮进入画面。随着画面从右向左滚动，各项数据指标依次动态出现：Audience（受众） · Engagement（互动率） · Category（内容类别） · Brand Match（品牌匹配度）。当某张卡片被选中时，其上的标签会进一步高亮发光，同时创作者脸上会出现类似“爱心眼”的表情符号效果。 | Maybe we could add more heart eye emojis to make it a bit more engaging. Or make this one larger. 也许我们可以多加一些爱心眼 emoji，让画面更有趣一些。或者把这个现有的 emoji 放大一点。 | - |
| 06 |
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23-27s | Collaborate your way VO: TikTok One adapts to however you work... | 创作者卡片缩小，为三个胶囊式提示模块腾出空间：Work Direct · Partner Exchange · Content Suite（Authorize）。每个模块在出现时依次高亮强调，随后三者同时锁定，形成稳定状态。 | Same here, The text boxes on this slides feel a bit flat and small. Since there are only three could we make them slightly bigger and give them a bit more depth or volume? I think that would make them feel more prominent and visually engaging. 这里也是一样，这一页里的文字框显得有点扁平而且偏小。既然这里只有三个，是否可以把它们稍微做大一点，并增加一些层次感或体积感？这样它们会更突出，也更有视觉吸引力。 | Via a trusted partner 通过可信赖的合作伙伴 Obtain authorization for Spark ads 获取 Spark ads 授权 |
| 07 |
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27-31s | Activate what works VO: ...letting you turn great content into performance. | 一条自然发布内容（创作者的视频或静帧）滑入画面。画面边框随之转化为“广告就绪”的视觉样式，同时一个「Anchor（锚点）」链接动态出现，并固定在该内容上。 | - | - |
| 08 |
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31-36s | See the full impact VO: See what's driving the biggest results... | 自然流量与付费表现的数据卡分别从画面两侧滑入。随后两者融合为一个统一的数据看板，同时各项指标以标签形式动态呈现：Views：143k · Engagement：32% · Conversions：16% · ROAS：200%。其中「Engagement」会短暂高亮发光。 | - | In addition to views, have a breakdown of organic and paid at the lower left corner, can be: - Organic: 28K; - Paid: 115k. Please reference the product UI: [image] +32% +16% 除了 views 之外，在左下角再加一个 organic 和 paid 的拆分数据，可以是： - Organic: 28K； - Paid: 115K。 请参考产品 UI： [image] +32% +16% |
| 09 |
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36-40s | Turns creators into growth VO: ...and scale to build momentum with a few clicks. | 创作者的一帧自然视频画面滑入屏幕中央。该画面随后逐步复制，扩展为 3–5 张不同创作者的卡片，依次出现叠加排列；同时在卡片堆叠的背景中，一条细微的上升趋势线缓缓动画呈现。 | - | This feels awkward. The real case where brands can easily scale is by 1) amplifying successful collaboration with paid ads; and 2) collaborating with many more creators at scale. 这里感觉有点别扭。品牌真正能实现规模化的情况应该是：1）通过付费广告放大已经成功的合作内容；2）以规模化方式与更多创作者合作。 Either we remove this, or we rephrase this piece of VO here. 所以这里要么删掉，要么把这句 VO 重新改写一下。 |
| 10 |
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40-45s | Creator campaigns that drive results VO: It's all of your tools, all in one workflow, for all of your creator marketing campaigns. | 开场中的品牌路径带再次出现：Brief → Find → Collaborate → Activate → Measure → Scale。画面短暂停顿后，一条箭头从「Scale」延伸出去，最终落在一个发光的终点节点上：→ Impact | - | - |
| 11 |
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Hold | Final Impact VO: - | 路径带淡出，仅保留「Impact」信息居中呈现。上方出现 TikTok One 的界面/字标。画面停留在这一组合定格上，直至视频结束。 | - | This honestly isn't as powerful a sign off, what about using the 3S from the message framework? "Simplified, scaled and successful"? 说实话，这个结尾口号力度不够。要不要试试 message framework 里的 3S："Simplified, scaled and successful"？ |